About Holly.

Holly Jovenall is a self-made modern woman, an American entrepreneur with an eighteen year career in the luxury fashion and creative world. Her ethos is to disrupt the norm, to create pieces, moments and spaces based not solely on season or collection, but on inspiration, personal timelines and lasting trends, with a consistent practice in sustainability with every venture. This has positioned her as an in-demand, go-to strategist for concepts, designs and building brands. Holly's drive stems from understanding founder pain points, streamlining systems and staying true to an authentic identity, while knowing there is always more than one way to get things done. She cultivates a range of diverse perspectives, creative thinking and game-changing ideas to drive continuous passion and success.

Holly’s work is known for intriguing nostalgia in the modern world, drawing inspiration from her lifestyle of residing in the countryside on her family’s horse ranch, finely tuned with world travel and Los Angeles living. Her career is multifaceted with in-depth expertise as a fashion designer, visual specialist, wardrobe stylist and creative director. Holly is also a commissioned artist and photographer.

In 2015, Holly founded the successful menswear brand, BILLY Los Angeles, overseeing all aspects of the company. Launched as a private client, vintage based program, she grew BILLY into a beloved luxury fashion label. The brand catered to artists, stylists, publications and customers worldwide, while garnering successful collections in partnership with Mr. Porter, SSENSE, Nordstorm, FWRD, Selfridges, American Rag, le Appartement, Xhibition, Restir and Luisa via Roma. Justin Beiber’s ongoing support of her work, worn on tours and personal life, catapulted it to further success.

Known for creating unique and coveted items, Holly has since amassed a growing roster of celebrity clients including Post Malone, Wiz Khalifa, Ty Dolla $ign, G-Eazy, Diplo, Ryan Gosling, Ciara and Kim Kardashian. She has also worked with Tiffany & Co., Kitson, Warner Bros., Advanstar, WWD, Des Kohan, Visual Therapy NY, Ted Baker, Alberta Ferretti and Curve. Press coverage includes Vogue America, Vogue Italia, WWD, Hypebeast, High Snobiety, GQ, Elle, Wonderland, The Love Magazine, New York Magazine, I-D, Paper, Interview, Cosmopolitan, At Large, Le Official Homme, Seventeen, WSJ and The Cut.

Holly finds individuality in every detail and an innate sense of inspiring friends and clients to tap into their deepest layers to fulfill their ultimate potential.